Shared Identity in Retail Design, Yay or Nay?
What do we mean by Shared Identity anyway? Do you notice the face similarities of people in the picture? Will it feel awkward to see resemblance of yourself everywhere you go? That’s probably best analogy to describe shared identity. Similarly, if you happen to look across shopping malls, you may notice that there are lots
Read More...Design-Led Innovation
What is it? You know how you look at Airbnb and think, “How do they do it?”. Well, it helps that they’re a design-driven company. It’s an innovation that includes empathising, defining, ideating, prototyping and testing. It is a human-centric approach involving both mindset and processes to value creation or problem-solving. Want of Experience Consumers
Read More...Inclusive Design
What is it? “Sometimes called universal design, inclusive design considers as many people’s needs and abilities as possible. Instead of assuming a one-size-fits-all user experience, inclusive design aims to please a diverse range of individuals and accommodate a variety of experiences and ways of interacting with the world. Inclusive design recognizes that our needs shift
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