mü interior has worked with Japanese beauty brand Shu Uemura in multiple locations in Vivovity, Robinsons Raffles City, Metro Paragon, iSetan Tampines Mall.

The new retail design concept realises founder Shu Uemura’s vision to create an ‘open atelier’. It comprises of six key sections: shu atelier, shu live, shu best, shu lash, shu skin and shu brow/shu hair. At the core of the design is shu atelier, a new consultation area that offers customers a place to experience the brand’s make-up expertise. Here, vertical colour bays replace the conventional flat displays, allowing customers to have a closer look when trying colours.