mü was appointed to develop the details and to construct two Jurlique’s latest shops in Ngee Ann City and Plaza Singapura. The look is inspired by the history of Jurlique’s own business, bringing authenticity into the retail experience.

Taking cues from the Jurlique farm and the Adelaide Hills, the materials are a mix of natural, handmade and highly textured finishes including silver travertine, Tasmanian oak, brushed brass and terracotta tiles.

While the white box is the standard template for health and beauty retailing, the increasing focus on the natural, the organic and the authentic, the trend is shifting towards something gentler and less clinical.