mü interior was appointed to develop the details and construct the new retail design for Biotherm. The new look is a “perfect illustration” of the brand’s new concept, which was unveiled last year through its online platform #livemore.

The new design, based around the idea of well-being, includes a large Biotherm logo and aquatic blue visuals. The clear and effective signage invites customers to freely explore the brand universe and enables them to quickly spot best-sellers for men and women, the latest launches, and Life Plankton, Biotherm’s signature ingredient.

A wooden tester table in the centre of the space allows consumers to look, touch and test products. Beauty advisors offer a quick skin type diagnostic, recommend suitable products and encourage customers to visit the #livemore platform for a personalised coaching programme and fitness advice.

Biotherm is a French luxury skin care company owned by L’Oréal under the Luxury Products division.