Pharmacies or clinics have been increasingly concerned with interior design and it’s a great evolution. Slowly disappearing are the days of traditional looking medical practices, now they’re done more tastefully, all the way down to their processes. It will certainly make me more enthusiastic about going to the doctor’s. Practitioners are putting more attention on how their clinics/pharmacies look now because it encourages positive patient flow and also influences moods. I don’t think we want to go to see the doctor and feel more sickly because of the environment we are in. Rather, we would want to feel more at home.
Of course, again, this all boils down to the psychology of interior design. An example from research, “ an icky hospital ward where floor to ceiling there’s just one shade of yellow, which is highly stress-inducing“. You don’t want to do that to your patients, do you?
Yes, of course, you don’t. You’ll chase them away. You want your environment to make them feel refreshed and keep them comfortable enough to keep coming whenever they need your services, hence decorating your practice and investing in interior design is the best way to go. Like the Japanese clinic pictured below, it has lots of light and also windows that provide views of the landscapes outside (click link to see more). More examples are listed below.
“views of landscapes out of hospital windows significantly reduced the amount of pain medication needed and sped up recovery times“
“central lab table that is intended to banish traditional counter service and encourage more natural interaction between pharmacists and customers“
“distinctive image and shopping experience for more strictly pharmaceutical products“
Here’s something to take away:
“some practical suggestions all good designers should already know: Turn on your instinctive, emotional brain; remove your design ego; pretend you are an 85-year old and a 9-year old. Ask yourself how the design makes you feel and behave. Does the building or landscape reduce or induce stress? Does this place make people healthier and happier? She said the healthcare field is increasingly demanding “evidence-based” approaches because “time is money,” and this is slowly spreading to other domains, so perhaps there’s less room for original yet stress-inducing forms and colours.”