It is not the death of bricks and mortar retail. Far from it. It may be on the decline these days, but it’s not going anywhere.
Colours can affect moods and provoke feelings, and they definitely play a crucial part in designing spaces. Choosing an appropriate colour can be daunting, with desired specific energies in different spaces. Using them wisely can be rewarding.
What sort of mood do you want to put your customers in? What kind of brand personality do you want to present? These factors can help decide which colours to be used. We need to first understand how they behave and influence our mood. Engaging a professional is your best bet. They can help streamline your choices and arrive at your desired overall outcome. One should also do some research on what best depicts your brand, and which impressionable colour that you want to imprint on customers.
It’s almost basic knowledge to know that brighter colours give a lighter and airy space, while darker colours tend to evoke intimate settings. What kind of products you’re selling can also play a big part, for example, a fashion retail store should ideally be bright and spacious so people would feel invited to come in to shop. Fun and energetic or calm and serene, it really depends on your brand.
With that said, remember to have fun!
Fosters + Partners Apple store at Orchard Road
Foster + Partners recently opened one of their “greenest Apple spaces yet” here in Singapore. With he highest density of trees, we are officially the greenest city in Asia. We can’t help but feel proud of that. It’s great to see efforts of sustainability from different corporations.
Love the trees, like the ones in the Regent Street store.
“To design an experience is not an easy task. It requires the control and mastery of multiple fields and the ability to weave them together into a single experience, like different engineers working together to create “the posh experience” of a Porsche.” – Ong Tze Boon source
Although experience design has been around for some time, it still feels a bit foreign (to me, at least). But it certainly can transform businesses, as ‘it advocates using the concept behind the brand as a way to identify and define value for customers in ways that can be differentiated in the way that products and services deliver value.’ source
wiki definition of Experience Design (XD):
An approach to the design of products, services and environments based on a holistic consideration of the users’ experience. Experience design is therefore driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create. Also known as experimental marketing, customer experience design, experiential design, brand experience.
Having a keen observation is one of the best things you can do in any situation. In this case, is to develop a rich understanding of the customers’ perspectives by researching and asking questions that can help us design the experience that speaks to customers. So we can form an ideal experience through interior design which fuses human and environment interactions seamlessly. We are always striving to influence outcomes with our designs and in turn, aid our clients’ businesses.
Experience Design is definitely an area we would love to delve into, to better service our clients and prospects.
People are already foreseeing the future of the retail industry and it is indeed interesting to see what we’ve already thought of so far. Is artificial intelligence going to take away jobs? How we, in the interior design industry, can do to help our clients in their brand building efforts and store design to better provide their customers with an interactive environment?
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
Director and Co-Founder of successful interior design business Mu Interior is Cham Swee Chuah. With a love for all things design, he has thrown his heart into his work and built a team that sticks together. Naturally, various challenges and difficulties face this entrepreneurial team and Cham let us in on how Mu overcomes them, and loves to satisfy customers! Is this team looking to touch international borders, or stick to their roots? Read on!
Please be informed that our office will be closed from 8 February to 12 February 2016. We will be back in operation on 15 February 2016. If there is any urgent matter, kindly contact the person in-charge of your project.
May your New Year be filled with fun, joy and love! Happy New Year!
Icube by EonReality and mü interior was featured in Channel NewsAsia. Collaborated with EonReality we designed and built a sophisticated facility in ITE College Central, Officially named Center of Technology in 3D Applied Technologies or nicknamed Icube.
That’s us in : 2:05 🙂
“Cailing’s eatery opens. She teaches Huixin and the other mentally challenged staff how to make pastries. She discovers that Huixin is talented and hopes to create new versions of traditional cakes to attract the younger crowd.”