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Experience Design

“To design an experience is not an easy task. It requires the control and mastery of multiple fields and the ability to weave them together into a single experience, like different engineers working together to create “the posh experience” of a Porsche.” – Ong Tze Boon source

Although experience design has been around for some time, it still feels a bit foreign (to me, at least). But it certainly can transform businesses, as ‘it advocates using the concept behind the brand as a way to identify and define value for customers in ways that can be differentiated in the way that products and services deliver value.’ source

wiki definition of Experience Design (XD):

An approach to the design of products, services and environments based on a holistic consideration of the users’ experience. Experience design is therefore driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create. Also known as experimental marketing, customer experience design, experiential design, brand experience.

Having a keen observation is one of the best things you can do in any situation. In this case, is to develop a rich understanding of the customers’ perspectives by researching and asking questions that can help us design the experience that speaks to customers. So we can form an ideal experience through interior design which fuses human and environment interactions seamlessly. We are always striving to influence outcomes with our designs and in turn, aid our clients’ businesses.

Experience Design is definitely an area we would love to delve into, to better service our clients and prospects.


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Vacation notice 2017


We will be away from 5 March 2017 (Sun) to 11 March 2017 (Sat) for a short company retreat.  
Our inboxes won't be joining us on the trip, so we'll be sure to answer your messages as soon as we return.  
However, if you want to, you can check in with us on both Instagram and Twitter, and also probably 
count on our limited access to the internet to address urgent matters during that week.


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CNY 2017

Please be informed that our office will be closed from 27 January 2017, Friday to 2 February 2017, Thursday. We will resume regular business hours on 3 February 2017, Friday.

We thank you for your support.

Happy and prosperous year ahead!


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Future Retail Experience


People are already foreseeing the future of the retail industry and it is indeed interesting to see what we’ve already thought of so far. Is artificial intelligence going to take away jobs? How we, in the interior design industry, can do to help our clients in their brand building efforts and store design to better provide their customers with an interactive environment?

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Going Green

“Going green” seems to be an almost involuntary thought for some right now, with the minority consisting of people like Donald Trump (who thinks that climate change is a hoax). How can we be conscious of our social responsibility and also focus on design at the same time? Stephen Shoup did it beautifully, his creative re-use is a great model. To work with something existing will always be a challenge.

“Perhaps the most successful aspect of turning this into a place to live and an office rather than just have this shop space was moving it towards real indoor-outdoor living,” -Shoup

building Lab

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Are your business operations healthy?

Google images

Our upcoming meeting to discuss about our company’s operations has prompted me to write this. We are always striving to keep ourselves in check, personally or as a team in whole. With society constantly evolving and people changing, building solid business operations can be a struggle.

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INSPIRATION: The Jane Restaurant In A Renovated Church, Antwerp, Belgium

It’s always good to come across repurposed locations that enable us to see them in a new light. The Jane Restaurant in Antwerp, Belgium is one good example. I stand for their intention to preserve most of the environment, which was the result of a seamless fuse between history and the contemporary fittings. It produces a cozy yet formal architecture that would be appealing to most. The original ceiling, especially, is a solid piece of history that cocoons the interior and provides a subtle reminder of history for the people.

Would love to visit someday.

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