Signage – Tips for Effective Store Display

We’re in the midst of procuring signage which prompted me to write this. Designing signage can be tricky. What attracts your targeted audience? What puts them off? Or worse, a wrong intention. “Much like you set standards for an employee’s appearance and expectations for their conduct, the color, visibility, messaging, and quality of signs also require

Read More...

Importance of Colours

Colours  Colours can affect moods and provoke feelings, and they definitely play a crucial part in designing spaces. Choosing an appropriate colour can be daunting, with desired specific energies in different spaces. Using them wisely can be rewarding. What sort of mood do you want to put your customers in? What kind of brand personality

Read More...